If I was beautiful. If I had the time.

Billboard
print on canvas
300×600cm
2010

If I was beautiful. If I had the time. was a public billboard made during the World Expo in Shanghai. The text is appropriated from a pop song that casts a new light on the image and vice versa. Both are out of time. As with Heidi Voet’s on-going concerns touches on the different cycles of life, and how understandings of beauty modulate with both physical and historical ages, embodied in the fashions and popular cultures of their respective times.